Companies of all sizes, industries and geographies have adopted email marketing as a way to help engage and update their subscribers—with the end goal of increasing sales and customer loyalty.
While MailChimp, Constant Contact and AWeber are deemed to be the leading Email Service Providers (ESPs), there are many long-tail … Read more
May 23, 2018 — Silicon Valley, CA. PointFast now offers advanced engagement analytics to help marketers get more insights from their email campaigns. Best yet, the email marketing platform is available for free until July 4, 2018, Independence Day.
With PointFast, marketers now have a deeper understanding of exactly who … Read more
Today, we have data, data everywhere. CRM data. Web analytics data. Network SLA data. Email marketing data. Financial data. Sales forecast data.
In our never-ending pursuit to increase B2B sales, we see a common struggle between sales and marketing departments, where the sales team puts tremendous pressure on marketing to … Read more
Sales Best Practices 1.0
My former boss, John, is pretty old school. He’d learned sales best practices on the ropes and through relentless reading of books on sales best practices such as Zig Ziglar’s Secrets of Closing the Sale, The Sales Acceleration and How to Master the Art of Selling… Read more
Sales professionals will often ask me, “What is your one killer technique?” The answer is not to seek only one, or even a few great tactics. It’s the culmination of implementing hundreds of small, positive outcome-influencing techniques that help close the deal.
As a sales professional, I have made it … Read more
Email tracking has been around for several years now. Through various email tracking software solutions, I can now find out if my emails have been opened. I easily send 50 to 200 emails a day, so I cannot live without an email tracking tool.
Problems with Email Tracking
Logic would … Read more
To perform at a high standard in recruitment you need not just the gift of the gab. Recruitment tools are just as important. Any recruiter will use the right tools to give them the ability to succeed in their job and make their lives easier. Even though there is a … Read more
Hello world! PointFast is excited to officially launch today to help business professionals seize their email and gain insights on the emails, links and files that they send out.
Unlike the email tracking services of yester-year, PointFast is email tracking supercharged! With PointFast’s tracking services, you will know what happened … Read more
We are almost about to launch PointFast! So excited! Our goal here at PointFast is to help business professionals work smarter, run faster and reach higher.
Work Smarter – Doing things the old-fashioned way doesn’t work anymore. You need a new approach to your work, one that’s fueled with data, … Read more